I'll go first.
The two things definitely lean on consumer behaviour. You're absolutely right. People make what people buy. I think we are missing an opportunity to educate consumers on their buying habits and consumption. Obviously, you can't control them, but education could go a long way.
In terms of investments—industry investments and other private capital investments—they're based on confidence in a market. The reality is that in 99.9% of cases, most VCs and large investors looking at that $130 trillion that's going to be deployed over the next 27 years are going to want to see confidence in the markets, confidence in policy, confidence in tax structures and confidence, at least for the time being, that carbon credits will be a factor in the business models that will allow them to invest.