Absolutely. I've been working with farmers since my hair was a dark colour—it's not now—and in all of the places I've travelled to in the world, whether it was Kazakhstan or South America, I've never met a farmer who wants to spend any more money on crop inputs than they need to.
The only way to feed a planet that's passing eight billion people right away is through something called sustainable intensification. Sustainable intensification of agriculture is the way we have to go in order to reduce our environmental footprint and protect and feed the planet at the same time.