It really is critical. We get lectured a lot. In the past, we were lectured a lot by the European Union about how terrible it was in Canada, with dirty oil and all of those things. We all have a way to go to improve everything we're doing here, but we also found at the same time that they were offshoring into Russia and into jurisdictions that didn't have any regulation. If we do anything at all, that's one of the things to bring up to elevate the whole industry.
We're doing it in Canada, but the biggest single impact we can have is if we can take this and help elevate the industry in the rest of the world. That takes resources, but a lot of these countries—especially developing countries—don't have the resources to do things like the baseline work that we're doing in Alberta and the kind of work that's being done here. Canada could be a major source of opportunity for them just in taking our regulatory environment, which is well developed.
Again, nothing's perfect here, but compared to everywhere else in the world, we're doing a good job. We should be really proud of that and leverage it internationally.