It's a good question. For us, we were trying to be clear about the intent and the whole-of-government commitment to rally interest among Canadians. We certainly see that in the applications we get from indigenous governments, cities, smaller municipalities, conservation areas and individual Canadians wanting to organize their communities around planting two billion trees. It has worked as a rallying point around that commitment and in trying to make that commitment happen.
On October 17th, 2023. See this statement in context.