I'd like to answer that question by pointing out the opportunity.
What we see and what we've learned from the farm participants and leaders who deliver our program across the country is that they see their farms somewhat differently. The farm is capable of producing food, fibre, energy and ecosystem services all at the same time. We don't see that clearly from a policy perspective—that all of these things can occur at the same time. I think that's the opportunity.
There's another lens to bring to bear on this. These ecosystem services we're producing on our farms relate to a marketplace that is increasingly growing and determining that there's real value in producing these things for society. That marketplace is increasingly being supported by several of the corporations that support our program, such as Danone, Molson Coors, Cargill, General Mills and RBC.
I sense it's much more of an opportunity that we can harness: viewing a farm as much more than it ever was before.