The answer is both.
Small farmers, of course, are a bit more closely connected to their soil. They can put their hands in the dirt and identify where a wetland or buffer strip would be most efficacious.
Large farmers, however, have tools that small farmers don't. Modern-day farming tools allow them to identify pieces of farmland that are marginal or uneconomic to farm because of the scale and size of farming. Think about the land along a gully in southern Ontario, for instance, where the big equipment can't get into the corners, nooks and crannies. That's where erosion can occur. Therefore, this provides a technical tool for those large farmers to identify where the opportunity lies, engage with our program, naturalize those sites and reap large benefits.
I think we have an opportunity to reach all sizes of farmers, and we have experienced that. The tools—the ways they identify lands to enter into this program—are just a little different.