I think it's through through the leadership that we provided across our community partnerships, leadership from a group that you know well—the Keystone Agricultural Producers, for example, who originally sponsored this ALUS idea in the early 2000s.
The way we challenge the concept is by understanding the opportunity. There are people on the land who have the knowledge, skills and energy to help solve some of the world's biggest environmental crises if we would only turn to them and engage them in a productive way.
Our program is built on a set of principles and has been developed and led by farmers to lay out not a treaty but a set of terms that work for farmers to provide this engagement and to provide massive opportunity. The scale at which we can provide opportunity is increasingly large. We are a bit of a fledgling organization, but we've already changed the landscape on 200 square kilometres of land. That's the size of a small national park. That's Elk Island National Park, and we've done it through what is a small not-for-profit led by farmers, developed through community partnerships. It makes you understand that the potential through engagement is enormous.