Thank you, Mr. Chair.
Of course, we would like Mr. Sopuck to take part in this.
Welcome, Mr. Madison. I'm pleased to see you and meet you for the first time. I'm especially happy to hear from you. Your comments were highly insightful, especially your three observations based on 20 years of experience. If anyone knows what they're talking about, you do. Thank you for being here and for accepting my colleague's invitation. You provided excellent input for our discussion, and I appreciate it.
Of your three observations, I want to focus on the choice of targets. You clearly explained how a farmer's concerns are different from the concerns of a person living in a cottage by the river. Can you explain how you managed to convince the farmers? I know quite a few of them. First and foremost, they care about protecting the environment. They know that their careers depend on a healthy environment. Given your experience over the past 20 years, can you share some examples of farmers who managed to adapt by creating an innovative and environmentally friendly approach?