I think that, certainly, the more data that is available on the farm, in terms of where the product is.... We have no interest in pesticides ending up where they don't have their effect, and neither does the farmer. Some of the precision technology, where the actual nozzles are turning on and off and detecting weeds instead of the crop.... Seeing some of those innovations available now is pretty mind-blowing. All those techniques are designed to apply the product where it's going to have the most effect and potentially lessen the impact of off-field movement. Drones and GPS data are helping the farmer know exactly, almost to the square foot on their field, what that piece of soil needs in terms of nutrients or pest pressures.
All that information and knowledge is making agriculture more and more sustainable every day.