There's possibly a volume of complaints. There's also possibly a lot more public education to be done about the importance of protection of personal information and treating it as an important thing, so that there aren't leaks and there isn't misuse in all the various structures in which ordinary people would now have access to people's birthdays--don't leave it lying around, make sure the right person gets it, and so on.
On November 8th, 2006. See this statement in context.