The parallel of that is the opt-in or opt-out boxes. When you sign on to something, and you don't look carefully, they have already filled in what they would like you to agree to. There are x's appearing in boxes, and I've always objected. This is really something that does require a lot of energy to change. It's clearly an advantage to companies that people don't know this, that they're giving implied consent to various things because the option that the company wants you to choose is filled out already. And I think it has to be mandatory that if they want to use information, you have to give consent explicitly; it's not implicit, for their point of view, that they get it.
On November 22nd, 2006. See this statement in context.