Yes, it is. Within the not-for-profit charitable sector, it's more a matter of exchanging and bartering. Within the commercial sector, it's a revenue stream to rent out your lists, obviously with the consent of the individuals on that list.
December 4th, 2006 / 4:15 p.m.
President and Chief Executive Officer, Canadian Marketing Association
Yes, it is. Within the not-for-profit charitable sector, it's more a matter of exchanging and bartering. Within the commercial sector, it's a revenue stream to rent out your lists, obviously with the consent of the individuals on that list.
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