One of the principles is that organizations must identify the purposes, the reasons why they are seeking to collect personal information. So when muggers claim to be doing a survey, when that's the identified purpose that's disclosed, they're not in fact genuine about what they're doing. They're calling people to try to sell them something, and that's not disclosed until after Canadians have given information, ostensibly for the purpose of a survey. That goes against the identifying purposes, the principle, the fact that the purposes must be disclosed before or at the time of collection. Since the sales pitch is not disclosed until the very end, then the way they use that information also goes against PIPEDA.
But there's another statute, amendments to the Competition Act that were made, I think, about seven years ago. Those amendments require telemarketers to disclose within the first 30 seconds of their call their name, the name of the organization on whose behalf they're calling, and the purpose of their call. So they really can't be using fancy footwork, like mugging and sugging, to hide what their true tactics are, if their purpose is to try to sell something.
So there's a couple of statutes where it's illegal: the amendments to the Competition Act and some of the principles within PIPEDA. Obviously, through order-making powers and better enforcement, I think we could go a long way toward putting an end to mugging.