Surely even if all of us are not up to speed on it, we all understand that we are in the information age, and information has value and you call sell lists. That's a value.
That's a value that's not taxed, in many instances. There's no record of it, but with most of those transactions, there's a whole economy that works around information and delivering information, and even around the protection of information. Obviously, if 78% of retailers rely on opt-out methods to obtain consumer consent to secondary uses or disclosure of their personal information, that's kind of a flagrant misuse of the law, as I understand it.