Certainly I come across issues with respect to privacy breaches often. The question is, are these breaches serious, and what do companies do about them? In fact, every organization that I've ever dealt with has always approached the Privacy Commissioner for guidance on what to do with their privacy breach.
In many cases, the privacy breaches are so insignificant—for example, an e-mail address. I'd say 99.9% of any of the privacy breaches I've encountered are accidental releases of someone's e-mail address. It's as simple as—and I'm sure everyone at this table has experienced it—sending that in the header of an e-mail and exposing the other people you're sending the e-mail to. That might be considered by some to be a privacy breach, and that's the reality of many of the privacy breaches.
With respect to consent issues and are consent issues and privacy breaches somehow tied together, PIPEDA goes into great, great detail with respect to what is a reasonable form of consent. The schedule to PIPEDA provides all sorts of examples with respect to what's a reasonable form of consent. Certainly it has become commonplace, in my experience. Every single company that I've ever dealt with puts together different standards of consent, based on the sensitivity of the information.
Organizations that are collecting sensitive personal information, such as financial data, almost always exclusively use express forms of consent; whereas if consent is just for purposes of secondary marketing, sending you literature in the mail about the organization or about maybe a sale going on down the street that you might be interested in...most individuals are very happy with implied forms of consent, and that's working quite well under PIPEDA. The Privacy Commissioner herself has recognized this in a whole string of decisions going back a few years now.
Really, the issue of consent is almost a settled piece of guidance within PIPEDA. Virtually no organization or no individual really gets too riled up about consent these days.