The physician's name is included. What we're saying is that the information.... Let me give you an example. Taking the example that my colleague from the CMA qualified, we wouldn't see that information being allowed for the direct targeting of individual physicians for marketing purposes. We would not support that.
However, for example, information could be used--perhaps on an aggregate basis or even, you could argue, on an individual physician basis—if you had a physician, for example, who was prescribing wildly out of line with established guidelines. I think the important issue we have to wrestle with is whether that particular physician's prescribing behaviour should be investigated in some way by their provincial licensing body, or whatever, or by some peer review body.
I think there is a distinction between the evaluation and use of information to improve the effectiveness of the system and the use of information for direct targeted marketing purposes. In both cases, you may need the identity of the physician, but it does come down to this question of how things are being used and for what purposes they're being used.