I come from one of those small towns too, by the way.
We have had our data examined, from a number of different perspectives, to address precisely those types of questions. We've had statisticians from McGill look at our internal databases with respect to whether you can slice and dice and potentially combine anything to identify an individual. The expert answer was no. There are contractual provisions in place with respect to our employees not being able to do anything with the data except process it internally to undertake that exercise.