What happens if no one in that institution knows you? I could go to the corner convenience store and ask for a copy of all the transactions conducted between the convenience store and that man because he uses his credit card or debit card every day. Today I'm targeting him. I know his address, and I want to get more information on him. I have his business card and I ask for personal information about him. The act permits that. I take a copy of section 7, and I tell them that, under that section, they have to give me that information. The person there trusts in the business card.