It is already against the law to use the social insurance number if there is no need to. The problem does not lie in that part of the act.
The problems include enforcement—the lack of incentive and penalty for organizations that collect social insurance numbers when they shouldn't. They refuse the consumer the right to see the credit report that the privacy law says they have a right to see. TJX and Winners are swiping shoppers' credit cards—Maybe everyone should be using cash, and maybe that's what we should be recommending. But that would certainly be contrary to the government's policy of trying to encourage electronic commerce.
They are swiping credit cards and keeping the detailed information from the magnetic stripe, which they are not supposed to keep and are not allowed to keep under privacy law. They're storing it in a database in the United States for years, thereby providing a gold mine for identity thieves.
The big amendments we really need to make here are on the enforcement regime of PIPEDA. We need to give complainants more effective mechanisms to pursue their complaints in courts and to get recourse. We need to have real financial and reputational penalties for organizations that don't comply with the law.
We should also be looking at provincial laws that regulate credit bureaus and provide consumer protection. The Consumer Measures Committee has already done some work in this area, but we need to see how the laws can be improved. For example, they should provide consumers with the right to freeze their credit on the credit report. That means that no lending institution could get access to their credit report without the consumer's explicit permission. That makes sense for victims of identity theft and people who have good reason to suspect they might be victims.