The company was Mr. Schreiber's. It was based on a piece of technology that he had developed and commercialized, or caused to be commercialized. It was quite a revolutionary cooking device that achieved very successful and rapid cooking of pasta, which is a difficult thing to do in the culinary world, in a restaurant environment. It cooked it very precisely and very quickly. Mr. Schreiber recognized its potential and commercialized it and commenced bringing it to Canada.
His vision was that it had tremendous potential to be a device that made pasta a more successful product. It's already a successful product, but a difficult product to do quickly. His vision was that it was the key to unlocking pasta in the food service industry in the casual and quick-service category, which is the largest.
It would use a lot of pasta, which is a wheat product. That's why it had a lot of interest.