One never knows how much advertising works, except that you have to do it. If you don't do a lot of it, then you're likely going to lose.
On the byline it said the riding of Trinity—Spadina. There were others, but would it have been more effective if it had said Sam Goldstein, Trinity—Spadina? I don't know; I'm not in advertising.
My vote is already made. It's going to be a Conservative. The next election's a Conservative; mark it off.
Does all advertising help? Of course it does. Did people who had never met Sam vote for my candidate? I certainly hope so. Did the Conservative Party reach out to areas where traditionally it didn't? Yes. Does it continue to do that? Yes. I never used to hear ads on Q107. Does advertising do something? Yes, it does something. I would have liked it to push us up to 10.2%.