Retail Media has been operating since the mid-1990s. As the name indicates, it's a specialized company dealing with the very detailed transactions that retail normally encounters, market by market, that sort of thing. So we deal with a lot of different private sector advertisers, in quick-service restaurants and in office supplies. There's a whole group of clients. We really attract our clientele for people who are interested in very complex types of operations and a lot of franchisee-type operations. So it was appropriate, I think, in terms of our—
On August 13th, 2008. See this statement in context.