What happens is that traditionally 85% of advertising expenditures go to the media. There is a remainder of 15% that is for fees, which includes media production, a whole bunch of services. So the total fee that's traditional--and this is for private sector advertisers as well as political parties--is 15%. Our portion was a small portion of that. There were other fees involved, i.e. creative production.
On August 13th, 2008. See this statement in context.