I agree. Thank you very much. Again, that's another reason we would have different pricing to different candidates.
Third, is it possible that different TV stations, or actually, if I can be even more specific, the same TV station, would have different pricing for different time slots? In other words, it's going to cost me more to run it just before the six o'clock news than to run it at two o'clock in the morning. Is it possible that the price of that slot is different, depending on what time I choose during the day?