Very good. Thank you.
Fair market value and the commercial value of these purchases or the expenses claimed has come up a few times. One of the examples that particularly jumped off the page at us concerns York South—Weston, Davenport, and Parkdale—Hyde Park, three contiguous ridings. One was charged $49,999 for the advertising, one was charged $39,999, and one was charged $9,999, for essentially the same advertisements.
We made the point that radio ads and TV ads don't recognize electoral boundaries, that there's spillover, and so it's the area that you're saturating. And I don't think there's any TV or radio station in Toronto whose coverage stops midway through the city. If you're buying a radio ad for downtown Toronto, you're probably covering them all.
Do you have any comment about how you assess the real commercial value of the advertising that took place and the variance in the values?