Thanks to both of you for being here. It's a delight to discuss this issue with you. I have a number of questions, so I'll ask for your comments to be brief.
I want to start with a bit of a brief preamble. Mr. Lister, you made a comment on the “intended” use—you've used that phrase more than once—of this technology and you listed the benefits associated with it. I think what you're hearing around this table is more a concern about the unintended consequences of the use of this technology, something that may not have been anticipated when it was first released.
My first question has to do with the advance notification. You've mentioned that you made an announcement on March 24 about this technology rolling out into Canada, without naming which cities, which dates, or even which weeks. I'm wondering what Google's expectation is for the saturation of this information. Are you planning to do more than just the announcement on March 24?
How are you going to communicate to the communities being affected, or perhaps even the neighbourhoods, that they can expect the car to be coming around to take pictures on such-and-such a day or in such-and-such a week at such-and-such a time of day? So people who don't want their car to be visible, even with the licence plate blurred.... Perhaps it's a very nice car and they don't want the world to know they have that kind of car. Perhaps they want to hide the kids' toys. Perhaps they want to mow the lawn or close the curtains because their home will be on display for the world. To what degree will you be notifying these neighbourhoods about when this is going to be happening and when they can take steps to address these issues?