We do a lot of outreach. In the legal shop, for example, we now have under way a legal essay contest. We've asked law schools across Canada to submit essays on areas of one of our four policy priorities. The policy priorities are genetic privacy, national security, information technology, and identity management. One of the things we've found, for example, when recruiting lawyers to work, is that this is a new area of law; there aren't many people trained in this area. There are more and more starting, but it's still so new that we need to reach that demographic.
To reach youth, we have a youth website now. We have the video competition that we mentioned to raise awareness in high schools. We also do a lot of public speaking and targeted outreach to youth. We have promotional materials that are designed just for them, explaining in accessible, plain language the implications for them of the things they do online, such as participating in social networks, that sort of thing.