There's a year-end summary, there are our own departmental numbers as well, and other mechanisms, so....
There is full disclosure here, and according to our policies and procedures, everything was done in a responsible and prudent manner to make sure that Canadians, whose hard-earned tax dollars go to pay for these programs, get the benefit. And when they ask about it, we measure not just how much was spent, but also the effectiveness.
In the case of these advertisements, yes, the objective ACET evaluation showed they were extremely effective in reaching our target market, those Canadians who were either out of work and looking for our help or who were in a vulnerable position.