I have a comment to make, if I may. When Mr. Leblanc asked to know the costs, money was still being spent, because there were still two days left in the advertising campaign.
Why did you not tell Mr. Leblanc that? At the very least, you could have given him some information, in an effort to be transparent. You could have at least said that a budget had been set out and that the numbers would be available when the campaign was over. You could have released the estimated costs and indicated that there were still two days left in the campaign.
Why did you not provide an explanation, at the very least? You simply withheld the information completely.