With advertising campaigns, the actual final, final cost is available 90 days later, when it's posted on the website. That's why, in fact, we took this measure: because we wanted to provide the most accurate costs we could at the time. Then, we actually, in fact, instead of telling the reporter to wait for it to be posted online...we took the step to provide him with the information in a very timely manner, a great deal of time before it was actually going to be going up on the website.
On May 13th, 2010. See this statement in context.