Mr. Chair, in respect to the member's question, I've just indicated that I did speak to the ADM responsible for communications and I informed him of my decision and the reason why, and that was to provide accurate information in a timely manner.
The ad campaign was not finished at the time, and just to refer to my statement, the question was to provide costs and the frequency of the ads. It is impossible to provide the frequency of the ads until the TV ad campaign has been finalized and—