The process in dealing with these two companies, particularly given the take-up on their products, has been to make our reports public, to issue press communiqués, and to try to do public education about this.
I do have that option to make reports public when it's in the public interest. That's a way of cautioning people as soon as we can, by saying: “Be very careful when you're on Facebook”, or “If you want to have your house removed from Google Street View, here's what you do”. Occasionally people will say, “Well, I tried to get in touch with Google, but I couldn't get my house erased, so can you help us?” In fact, there's some kind of mix-up, and yes, Google will blur--not erase but blur--their car licence numbers and things like that.