It doesn't happen overnight. We know that there are a number of areas in which Google and many other companies are working. There's a real emphasis on personalized services, various kinds of services, services that you will carry in your pocket. So these are location-based services that will know where you are, what your interests are, and will provide recommendations. This is a big area where many companies are working.
We also know, for example, that Google is moving into the entertainment business and is launching a home television service. Again, this will have the possibility of being personalized towards your viewing habits and your desires. Both of those have potential for having privacy implications since both of those are things that we're carefully monitoring.