We worked with the Privacy Commissioner to develop something that made sense under Canadian law and that she was comfortable with, and that we thought this committee and Canadians would be comfortable with, for notifying Canadians prior to collecting the data. As you rightly pointed out, all of our cars are clearly marked—and this is on a global basis—and they are visibly Google cars, and we have a website that we constantly update with information about where we're going to be collecting information.
In terms of the precise day and time and the precise neighbourhood, there is a level of complexity here that we have to acknowledge. These are moving vehicles that depend on certain weather conditions and certain other externalities, and it's hard to predict with precision where and when they will be. But, in general, we provide what we think is full and appropriate notice, both here in Canada and around the world, albeit the precise content of that notice may vary slightly.
But there's another important point I would like to emphasize on this issue in particular. Google is not the only company that is collecting street-level imaging in Canada. In order to create the GPS maps that are used in most of your cars and on websites where you access digital maps, the companies that create those maps, the companies that collect the digital information, follow a very similar process and take photographs of every street and every house. And they don't provide any notification, that I'm aware of, to anybody. They haven't received any scrutiny from a regulatory perspective on this, that I'm aware of, and they're not under the same obligations we are in terms of any kind of retention of that data.
So when comparing what our competitors are doing with what we're doing, it's important to put that into a broader perspective, that every digital map you use is created using a process of street-level photography. That's how maps are created today.