On your question about information and people creating stories, the best example for me is that Canadians always talk about the weather, everywhere they go. Environment Canada has been releasing weather information since the late 1800s, so they kind of started this whole thing. When the information is available, then people can talk about it and analyze it. When you don't release your data you create a void of information, and when there is a void people will always make up a story.
My experience has always been that the story is pathologic, so if you want the opportunity to get the story out then you release the data. All we're saying is that if you release it in a machine-readable format, over PDF or text, then it's much more useful for people in a broader way.