Excellent question.
When I had to respond to the council inquiry and write a report, the first thing I did was I went to the social media world and I asked who would like to collaborate. It was one of the first council reports that was collaboratively written. We had 39 people from across North America. My challenge was to take all that information and turn it into a format that would be presentable to council and still maintain the integrity of the source information.
When we went to the community, we went twice: once in November 2009 and once in March 2010. We just went out. We asked anybody who was interested in this to please come.
The first meeting we had was more city staff and a few technology experts who knew we were working on it, so there were about 45 people for a population of 850,000. At the second meeting we had in March of this year we had over 120 people. We webcast it in English and in French, and we had 50 people over the web. The archives of all that are still online. We had people from across the country.
At the second meeting we wanted people--not just the technology people, we wanted people in other levels of government, academia, just regular people. We did end up with that.
It's just engaging in the conversation. People are more interested in talking about the usefulness of the data. The developers want the data, they're going to make applications, but the people want to know how that will tell them tomorrow that their garbage needs to go out. That's one of the applications that was created as well.
It was an open invitation.