What governments have been trying to do with these competitions is to engage citizens. It's one thing to make the data available, but what they also found was the issue of how we instill the energy, the imagination, and the creativity in people to try to apply it, so they run competitions to bring attention to what they're doing. There have been a number of them. They've had all sorts of different ones. Some were strictly cultural and social, while others had an economic bent to them in terms of what's come back.
I fully support the previous comments that it's really about encouraging creativity in the provision of public services, because there's a stream of this that is all about getting citizens engaged in delivering better public services, and there's another whole stream that is about economic development, innovation, and investment. Both of those can be achieved through the same means.
There was an earlier comment about not really being able to predict where that creativity is going to come from. I think that's really key, because there can be a tendency to hold things back while you're trying to think about what the right thing to do is. In many respects, that can really be counterproductive.