It was always the bane of my existence that the Department of Justice had 300,000 Twitter followers and I only had 150,000 Twitter followers. So I think you are right that the average people on the street haven't heard of open government, nor frankly should they have heard of open government. Open government really just describes the way we ought to be working in order to be more effective at what we do.
People care about specific issues, for the most part. They're interested in reviewing patents, or in being a citizen archivist, or in getting information or participating in an environmental project about clean air or clean water. So what we're trying to do is to facilitate a multiplicity of opportunities for participation.
It's worth taking a look, though, at the Pew Research Center's Internet & American Life Project, which did some survey work last year about the interaction of people with open government data. And there were some startling numbers, like 40% of people had actually downloaded a government data set in one way or another. So it was really quite remarkable how many people, just through word of mouth, had essentially benefited from or were interacting with this process.
But I think for the most part this movement will have been successful if no one has ever heard of it but they feel engaged and are participating in the life of their democracy in one way or another. And there are some new data back from Pew that just came out yesterday to this effect, which I would commend to you, that again show that the culture change is under way even if the initiative or the brand name isn't well known, or people know it as WeGov, or Gov 2.0, or opengov. It doesn't really matter what we call it.