Instead of people coming to our websites and finding the data, we're taking the data out to where the people are online. Social media that may seem a little lightweight take that data out there to where people are living. So you're on places like Flickr. You're out there in Twitter and it's actually bringing information to people who would never look for it, and that's an exciting next step in this process.
On March 2nd, 2011. See this statement in context.