I think I could probably speak to this issue.
First, let me say that when we started the White House open government initiative, we thought it would be apropos to actually be open about the process of making an open government policy. For the very first time, we started by asking public sector workers what we should be doing and what the challenges are that they're facing. I think it was the first time that anyone had consulted—again, using online tools, to answer your question about the method—not cabinet secretaries for official departmental-level opinion, but they actually asked the line workers in the federal government what they thought.
We then turned to a process that is documented online in the first anniversary report of open government on the whitehouse.gov/open website. We started a process of actually using free online tools and experimented to consult with the public. It was then improved on and followed by the National Archives in the work they did on engaging the public in the public interest declassification board process of trying to think about declassification policy. It has been replicated again and again and improved on again and again. In every case, we used online tools to try to hear from new voices and get new ideas.
But let me be clear that it takes time to effect this type of culture change. I think we've been more successful with public sector workers. As for getting the public involved, we've had tremendous success, but it's not enough yet, because it's such a big sea change for government to not only ask questions but to really care about the answers, take it seriously, and act on the answers in the way that I think this process has set in motion. The more we do it and the more we practise doing it, I think the greater the level of engagement in participation will be, the more seriously people will take it, and the better the quality of the suggestions will be.
In addition, I think the launch of challenge.gov, a challenge platform, and new legislation from Congress, as well as policy from the White House, set out and made it clear to agencies that they should think about using prizes as a mechanism to get people involved in governance, in solving problems, and in coming up with solutions. Actually offering those prizes is a way of getting people engaged.
Lastly, on the revamp of the Federal Register that the archivist described, I think the transformation from a document written for lawyers to a document that's now written in plain English, accessible to regular people, and that even has pictures and is searchable really helps people learn about the opportunities to participate.
That was a long way of saying this is a culture change that's unfolding over time. I think it's getting better as we go along. Taking advantage of new media that is free and doesn't have an impact on budgets at all to actually get at new ideas faster is something that's really exciting and heartening.