Similarly, with regard to Mr. Péladeau the other day, one of his freedom of information requests was on outdoor advertising by the CBC. Of course, they want to know how much outdoor advertising the CBC does so they can counteract. This is where we've gotten into this.
You just mentioned the media and the assignments. You said they're given assignments intended specifically to attack competing media.
Could you explain the hierarchy of Quebecor, or a media organization, when they're given an assignment? Where does that assignment come from? At what level of the organization would that be? Is it a young, crackerjack reporter trying to impress the upper management of the company?
Give us some understanding of how these assignments will be directed to the media and the hierarchy in Quebecor.