What I'm looking at right now is the fact that having the ability to issue administrative monetary penalties would be corrective in nature, as opposed to punitive. When I look at my counterparts in B.C. and Alberta, they have up to $25,000, which seems pretty substantial when you're looking at correcting behaviour. Also, I think it's important to have the ability to post the names, not only just the amounts, so that it's not just sending a fine and no one's aware of it. There would be something on my website that would state that a particular fine had been issued for the following reasons, and the amount.
On December 13th, 2011. See this statement in context.