I think by and large they are one and the same. We prefer to call them government relations firms, but my firm, Fleishman-Hillard, is a strategic communications firm. We do both public relations and public affairs. Within public affairs, we do public relations.
So there are firms out there like ours, and there are others, like Hill and Knowlton, where they do strategic communications as well, who do communications and public affairs. There are other firms that are just strictly government relations. They have individuals who will do strictly government relations activity, where they don't do much on the communications side of it.
I think when someone says “lobbying firm”, it is an organization that does government relations. It could be a firm that is just strictly government relations or a firm that does strategic communications, which involves a communications component and a public affairs component.