Just make them tough. Don't make them like a traffic ticket. They have to be tough enough that it hurts them where it counts if they break rules.
February 16th, 2012 / 11:50 a.m.
President and Chief Executive Officer, Hill + Knowlton Strategies
Just make them tough. Don't make them like a traffic ticket. They have to be tough enough that it hurts them where it counts if they break rules.
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