Just make them tough. Don't make them like a traffic ticket. They have to be tough enough that it hurts them where it counts if they break rules.
On February 16th, 2012. See this statement in context.
On February 16th, 2012. See this statement in context.
February 16th, 2012 / 11:50 a.m.
President and Chief Executive Officer, Hill + Knowlton Strategies
Just make them tough. Don't make them like a traffic ticket. They have to be tough enough that it hurts them where it counts if they break rules.
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