Ms. Barbara Bucknell at the Access to Information, Privacy and Ethics Committee

I think people have become more aware, partly due to breaches and things like that, partly also due to some of these very large companies trying things with their membership, with the users who belong to their sites, and then getting user backlash in many cases.

We've seen that hit the news in a big way, particularly about two years ago. I think in that sense, yes, we hear a lot more about it, but they are always finding new, innovative ways to use personal information.