The issue with Facebook going with its public offering and the share price crashing.... Everybody I know is on Facebook. I live on Facebook. There will be enormous pressure at the company level since the market decided that its advertising model may not be what they thought it was. Their other incredible treasure trove is the data, and there could be increasing levels of pressure now that they're in a public offering to open up that data.
In terms of the limitation of use, how do we set down some basic rules that need to be enforced? Are there issues of “do not track”? Have you thought of what it would look like to lay down some rules in terms of protecting that data from unfair exploitation?