You collect that. So what you're advocating today is separate from what these companies do with their data. There are two distinctive types. Facebook could have its data on individuals and they can sell it, push it, and market it. You do it outside. Okay.
You mention that you don't go into a password, but most of these sites, the social media sites, have passwords. You have to access them. How do you get the data without accessing...? When you Google something, what comes up, comes up, and often you're linked to the site to go get it. So how do you square that circle?