Young people put all manner of pictures on Facebook and everything is tagged. If someone decides they want to harass or follow someone or make their life a living hell, the technology becomes very simple, and there are unintended consequences that nobody necessarily thinks about when they set this up. If we embed it into the operating system, people don't have to worry about that happening.
Are we looking to have a few of the big players come forward and proactively do this? You're saying there's a lot of international support. How do we really make it operational?