It's difficult to be put on the spot to answer that question, but I speak with some of the people who work with them all the time. I think one of the questions you would do well to ask is the one Madame Borg asked me previously to try to get a better sense of what exactly happens with that information once it is in their possession. I think it's really important to understand the back end of the transactions that are taking place.
I think it's also useful and important to see if we can get a sense of where these major players see things going from their perspective. I'm not clear on how much of what kinds of things they'll want to disclose if they relate too closely to their business efforts, but let me give you a quick example. Facebook in the past year or so has put forward two applications, one called Open Graph and the other called Instant Personalization. In my mind, what Facebook is trying to do is create a social graph. By that I mean the same thing as Google Street View except with each of us. So in the same way that Google Street View can take individual snapshots of each car and each house and then have this amazing technology that can seamlessly weave them together, so too Facebook wants to do that with Timeline and some of its newer applications to stitch together the fabric of our lives in order to better understand us.
So it's not just points of data on a profile, but a seamlessly integrated digital version of ourselves. I would be very interested in hearing where they are trying to go with Instant Personalization, Open Graph, and the general goal of seeking to build a social graph around us.
So that's one question for Google and one for Facebook.