What is interesting is that the Facebook community has managed to get the Facebook contract changed, not regarding the confidentiality policy, but regarding the terms of use. Two years ago, Facebook changed the copyright clause, and several hundred thousand users said that we should be careful because that was bad. Facebook, which is very bright when it comes to marketing, said there was a problem and created this site that is still here today. I am talking about the “governance site”, and the elements it deals with include rights and obligations. That website was changed. The users were asked what they wanted Facebook to change in the contract, and an agreement was concluded between Facebook and the users, thus improving things.
Right now, it is impossible to influence Facebook when it comes to privacy issues. In fact, as my colleagues have pointed out, that is its fuel; it needs data to survive. It is impossible to get Facebook to change things when it comes to a contract that would.... A privacy policy, like the one Facebook has, could be written in half a page. That can be done, but they refuse to do it because they deliberately want to drown information in a lengthy policy, knowing that no one reads the damn contract.
Unfortunately, I don't think a Canadian piece of legislation will change that. I have more faith in some kind of international pressure. When I talked about informal standards, I was thinking about users themselves joining forces with international groups of all privacy commissions. Over the past two or three years, much stronger groups have been formed—and the Office of the Privacy Commissioner of Canada is part of them—which may try to influence a policy through negotiation in order to achieve a contract that is legible, reasonable, and half a page in length at the most.